Amobee has launched a new media system for ad-funding the entire mobile content and communication business.

Amobee is the most deployed operator centric ad-serving solution in the world, dynamically inserting relevant, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, and WAP, using a single, telco-grade ad-serving infrastructure.

Headquartered in Redwood City, California, the company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefónica.

Vision

1. Mobile users will engage with an ad-model if they are given a choice and if they understand what they will get in exchange for their engagement. We believe in providing a user-centric, permission-based model ensuring that consumers are always in control and that they get value in return for ads. The advertising should be presented in a relevant, contextual, and user friendly manner.

2. Mobile Operators are key to leveraging the value of mobile media because:

• Operators have a trusted relationship with their subscribers
• Operators own valuable media properties in their own right
• Operators hold the key to mobile media’s unique selling proposition: user data
• Operators have a unique, all-encompassing view of the user across all channels, which allows for optimal ad inventory usage.

3. The ‘user-paid’ model is one of the key barriers to the growth of mobile data consumption and revenues. As the mobile phone fast becomes a media channel, bringing advertisers on board in a way that creates value for all stakeholders, it will lead to increased mobile data consumption and greater revenues.

4. Providing a holistic, scalable one-stop solution will help make mobile a more attractive media channel. Mobile must be scalable and easy for Advertisers to engage.

5. ‘Ad-funded’ does not necessarily mean ‘free’. Offering the user a choice between various levels of ad-funded and full price content, provides the user with the option to select the best alternative for their mobile usage habits.

Executive Team
Our team is a potent blend of mobile and online advertising experts united in their desire to build the best mobile ad server and the most compelling ad-funding solution for mobile operators. We are 100% dedicated to this one task. It is this blend of expertise, dedication, clarity of purpose and solid management experience which will make Amobee the leader in its field.

Zohar Levkovitz, CEO
Zohar Levkovitz has been at the forefront of mobile and internet technology development for over 10 years. As former CTO of Comverse 3G, MMS and WAP Push activities, Zohar led the development and compilation of several architectures and concepts, currently accepted as standards by the global telecom industry. During his tenure at Comverse Mr. Levkovitz held several key positions in the standardization bodies: Member at the 3GPP2 SC (TIA / EIA), chairperson for a strategic technology committee at OMA (WAP Forum), specification author for 3GPP, etc. In addition, Mr. Levkovitz has gained experience in the online advertising arena as General Manager of Smartshopper.com and as a VP of Product Development at Hotbar.com Inc.

Mark Strecker, EVP Commercial Operations
Mark has 20 years of mobile phone and high tech experience. Prior to leading the Commercial Operations at Amobee, Mark was Vice President of Solutions at Cellmania, a leading mobile content platform provider, focused on guiding the market development and account management relationships with mobile operators and strategic partners worldwide. Prior to Cellmania, Mark was VP of Business Development and a founding team member of MSX (acquired by Cellmania in January 2008), where he was responsible for all customer related activities. Mark also co-founded Convade, a rich media content management solution provider. At Seagate Technology (STX), Mark was a Director of e- Business and Strategy, and held various account management positions. Mark started out his career as a Management Consultant with Arthur D. Little where he helped companies such as Orange and American Express develop their mobile phone strategies. Mark holds a Masters and 1st Class degree in Mechanical Engineering and Manufacturing from Bristol University in England.

Michael Bayle, VP, Monetization & Marketing
Michael Bayle is the Vice-President of Amobee responsible for business development, ad operations, marketing, and overseeing business development of its marketplace business. Prior to Amobee, Bayle was the Senior Director of Global Mobile Advertising at Yahoo Mobile where he launched Yahoo's efforts into mobile advertising across 29 countries. He also served on the North American Board of the Mobile Marketing Association for the two terms while at Yahoo and co-chaired the sub-committee on mobile advertising guidelines. Bayle joined Yahoo in September 2002 to lead business development for some of Yahoo! Search Marketing’s largest global partners including MSN and ESPN. He also played a key role in launching Yahoo! Search Marketing’s mobile sponsored search trials in Japan in 2004, and in the US in 2005. No stranger to the Internet, Bayle has been working in the sector for over 14 years. He began his career as Director of Business Development at IDG, creating one of the Internet’s first affiliate programs and playing an instrumental role in the direction of the Webby Awards. Next, he became one of the earliest employees at LinkExchange before the company was acquired by Microsoft in 1998. At Microsoft, he was the International Business Development Manager, negotiating partnerships with large OEMs, telecommunications companies, and leading portals in overseas markets to distribute the bCentral brand and product offerings. Before coming to Yahoo!, he held a Senior Business Development Director position for a start-up company specializing in international e-commerce. Michael holds a Bachelor of Arts in Japanese, a Bachelor of Science in Computer Science, and his Masters degree in Computer Science from Stanford University.

Subash Sundaresan, VP of R&D and Product Management
Subash has been with Amobee since October 2009. He leads Amobee’s Global Engineering and Product teams across US, Israel and UK. His responsibilities include Planning and delivering on the roadmap for Amobee’s flagship Amobee Full Serve (AFS) platform that is deployed across all our operator customers. Driving the product vision and strategy for Amobee’s new innovations and initiatives. Product and technical leadership for all partnerships and M&A activities. Prior to Amobee, Subash was a Senior Director of Engineering at Yahoo!, focused on Mobile and PC Display advertising. At Yahoo!, Subash was responsible for Yahoo’s mobile advertising products. In this role, he extended key platform capabilities such as Right Media Exchange and SmartAds from PC to Mobile. He also drove mobile-specific innovations such as Mobile Coupons, and rich ads on SmartPhone applications. Previously, he led Yahoo’s PC Display Ad Server platform that delivers upwards of 200 billion graphical, rich media and video ads every month on Yahoo and partner properties. He also won a Yahoo! Superstar award in 2007 for driving Smart Ads from concept to internal funding to successful production launch. As part of Yahoo’s Display Partner Network, he led the integration with eBay and Vodafone, and established a reusable architectural framework for the partner ad network. Subash has 20 years experience as a software developer, and in senior engineering management roles. He has a Bachelor’s degree in Computer Science and Engineering from the Indian Institute of Technology, Delhi and a Master’s in Computer and Information Science from The Ohio State University.

Yossi Binyman, VP Operations and Israel Site Manager
Yossi has 15 years' experience in planning, developing and implementing multifaceted information solutions, including SAAS (software as a service) and hosting solutions. Prior to joining Amobee Yossi was the Director of Operations at Panaya (http://www.panayainc.com) leading all its SAAS and IT operation. Panaya develops software that provides visibility & control over business application changes during their lifecycle-evolution. Previously Yossi was the Director of Managed Services at Traiana Technologies (http://www.traiana.com) from 2004. Traiana (former Sequoia company who was sold to iCAP) provides enterprise software solutions for the banking industry and Yossi managed the company’s secure, high-availability hosting facilities and IT operations. Previously, he also served as Director of Production and Support at RealTimeImage. At RealTimeImage, he was responsible for the company’s QA, IT and Production operations, including the company’s San Jose-based ASP operations. Yossi expertise also includes managing complex, mission-critical information security projects. Yossi holds a B.Sc in Industrial Engineering and Information Technologies from the Technion, Israel institute of Technology and an MBA from the University of Haifa.

David Booker, VP Sales
David Booker has over 20 years experience in the telecoms industry from a number of sales and general management roles in both the wireline and wireless operator businesses. Prior to his appointment at Amobee, Booker was President of Mobixell Networks EMEA where he led and managed their growth from early traction through to market leadership in the media/content adaptation marketplace. This culminated in the acquisition of their largest competitor. Booker joined Mobixell from Tektral, a Consultancy business he founded to assist application providers in their penetration of the EMEA telco market and where he was retained by Mobixell as Vice President responsible for the Global Vodafone Account. Previously, David served for seven years as the Vice President & Managing Director of Comverse North/West Europe. In this role, David grew the organization from a start-up to annual revenues of $80m with over 100 staff and managed all aspects of sales, finance, operations, training (EMEA) and customer service/support. Prior to this David served as the Head of the UK Telecommunications business for Stratus Computer following a number of sales and marketing roles in the Telecommunications Business at Unisys. David holds a Business Studies degree from the Oxford Brookes University in the UK.

Ben Tatton-Brown, SVP Amobee
Ben began his advertising career in 1995 working 6 years as an account director for London based advertising agencies Duckworth, Finn, Grubb, Waters and Foote Cone & Belding (FCB). Ben joined Espotting Media in 2001, the company that first launched pay-per-click search advertising into Europe. As one of the founding members, Ben setup the French operations in Paris and assisted in the merger with Findwhat.com. Ben returned to the UK as UK Sales Director of the rebranded company MIVA in 2004, now a NASDAQ quoted company with over 500 staff worldwide and full year revenues of US $169m. Ben moved to mobile entertainment specialists Pitch Entertainment Group in 2006 as UK Sales Director and joined Medio Systems, leaders in mobile search and advertising in 2007 as Sales Director EMEA. Ben co-founded RingRing Media, a specialist mobile advertising company, in May 2008 and sold the company to Amobee Inc. in February 2010. Ben is half French half British, married with 3 children and has a BA in European Business Studies.

Harry Dewhirst, VP Advertising
Harry Dewhirst began his mobile advertising career in 2004 working in Sales and joined Listlocator where he was responsible for running SMS Broadcast campaigns. Harry then moved to PlayPhone as Global Media Buyer developing relationships and running mobile campaigns with media owners including Google, Yahoo, Admob and Microsoft. Next he joined Medio Systems, leaders in mobile search and advertising before founding RingRing Media. At Amobee Harry's role is VP Advertising. His team manages all the Ad campaigns and Advertisers the company is working with. Harry won “Rising Star of the Year Award” at the prestigious Media Week Award 2009 as well as being listed as a top 50 mobile executive in the Mobile Entertainment Magazine.